"Finding the perfect fragrance for you can bring you into the moment and remind you of who you are and what you love," says Sarah Horowitz-Thran, founder of Sarah Horowitz Parfums, an Agoura Hills, CA-based fragrance house credited with the creation of Sarah's own line of Perfect Perfumes, Perfumers Palette and What Comes From Within trio, as well as a number of blockbuster private label and custom fragrances that have attracted a cult following among fashion industry insiders and celebrities across the US.

Sarah began designing custom fragrances in the late 1980's as a freshman at Emerson College. A theater major, she stumbled upon part-time work at an off-beat, apothecary-style perfumery called Essence on Boston's famed Newbury Street, which specialized in creating custom fragrances for its clientele. Fueled by an intuitive knack for perfumery and the conviction that fragrance was a vehicle for self-expression, Sarah would work one-on-one with clients for hours at a time to design their perfect customized scent. She called this process The Fragrance Journey™, which would become the heart and soul of her business - now commanding upwards of $500 for a custom perfume. After nearly four years apprenticing at Essence, Sarah, with help from her family, purchased the store where she continued to fine-tune her craft and build a reputation as an accomplished and imaginative nose. In 1994, she sold her stake, packed up her perfume oils and moved to Los Angeles where she founded Sarah Horowitz Parfums.

Sarah spent the next several years toting her fragrance organ (a collection of more than 100 fragrance oils housed in a wooden case) around the beaches of Malibu and Los Angeles conducting Fragrance Journeys and designing custom fragrances for clients. Soon, she was attracting a slow-but-steady underground following of discerning women with varied professional backgrounds.

Perfect Perfumes debuted at Malibu's Planet Blue in 1997 with Perfect Gardenia -- a nature-identical tribute to the flower. Ten other Perfect scents soon followed and so, too, did Sarah Horowitz Parfums's place in fashion and beauty circles.

In 2000, Sarah was approached by Nordstrom to launch the Perfumers Palette, a line of 30 single note scents that could be worn alone or layered together for a more complex, dramatic effect -- allowing the customer greater freedom of expression in terms of fragrance wardrobing. This "wardrobing" approach to fragrance was quickly adopted by indie and mass brands, igniting a trend that remains ubiquitous today.

In 2006, Sarah developed a line of perfumes exclusively for Barneys called What Comes from Within. The collection includes four fragrances -- Light, Love, Peace and Joy -- that can also be worn individually or combined to create the wearer's own personal scent. This line truly embodies Sarah's personal philosophy, both in fragrance and in life.

Sarah's intuitive, non-formulaic approach to fragrance development makes her sought after both by individuals as well as niche and emerging brands which tap Sarah Horowitz Parfums to create both statement-making perfumes and home fragrances that are truly one-of-a-kind.

Sarah continues to experiment with and evolve her craft, growing her business by training apprentices in the fine art of perfume creation, all the while striking the delicate balance of entrepreneurship with her equally important role as mother to 2-year old daughter Jessica, and wife to her husband of 4 years, artist Greg Thran.